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Dubai Expo 2020 – Join us live

Dubai Expo 2020

The Swedish Impact Store by TransparAll 


Join us on our journey as an official sponsor and partner to the major world exhibition in Dubai (Expo 2020 Dubai) which opens its doors in October 2021. We look forward to showcasing exciting Swedish brands in the Swedish pavilion, where we have a commitment to operate both the physical store on site and an online shop. We will meet leading companies and entrepreneurs from all over the world to look at tomorrow’s innovation, sustainability and environmental thinking.

The purpose of Sweden’s participation is to strengthen a comprehensive and positive image of Sweden and our attractiveness for tourism and investment abroad, by, among other things, promoting Sweden as a nation of knowledge and the competitiveness of our business community.

The large World Exhibition is expected to reach up to 25 million visitors, of which one million are expected to visit the Swedish pavilion. Together through collaboration, we can all find new collaborations, contacts and business!